Market Forecasting – Is It Worth The Trouble?

There are several different camps when it comes to the subject of Market Forecasting.

There are those that believe forecasting the markets with any kind of accuracy is a fairy tale, a practice based on false hopes and unrealistic expectations.

Then there are those who believe that the markets can be accurately predicted in advance, and share stories about traders of old, like the legendary W. D. Gann, as part of the proof that it can be done.

And then there are those that fall somewhere in the middle, believing that Market Forecasting with a high degree of accuracy, although not 100% accuracy 100% of the time, is possible and can be achieved with the right methods and techniques.

Where do I stand on this issue?

My belief is that of the second group mentioned above, that the markets can be accurately predicted in advance with a steady clip and liking to talk about those who have demonstrated this in the past, but PRACTICING the art and skill of forecasting in line with the last group mentioned above, that expectations should be tempered with cautious approach and that other indicators and methods (MACD, %R, Moving Averages, pre-calculated support and resistance, etc.) should be incorporated before making trading decisions based on forecasting.

For three decades I have focused all my energies on predicting future market turns. Those who have followed my work over the years are aware that my forecasts are highly accurate a large percentage of the time, but of course not 100% of the time.

I have discovered many methods and techniques that provide incredible insight as to what the market will LIKELY do in a few days, or weeks, using actual calendar dates to point to when the market is likely to make top or bottom. But I am also aware that there are methods and techniques not yet discovered or lost over time due to those who have not disclosed their findings and have taken them to their death.

Whether you agree or not whether accurate market forecasting is possible, the question of this article is whether it is ‘worth the trouble’?

In one word, the answer is… YES!

Whether you consider the forecasting of market price action to be the prediction of a future turn date as to when the market will make top or bottom (for which I practice), or that of strictly applying common chart indicators in the effort to anticipate a breakout or general change in trend, the whole point of forecasting is to ‘minimize risk exposure’ while ‘maximizing profit potential’.

If anyone is going to trouble themselves with market forecasting, then clearly that person is going to have found techniques and methods and have proven time and time again to be highly reliable for that very purpose. As we can all agree that no single method or technique is going to be 100% accurate 100% of the time, if a forecasting tool can produce a good amount of useful information alone or coupled with others methods, it is going to be worth the trouble to use.

Traders who are familiar with Technical Analysis are likely familiar with the concept of ‘divergence’, such as in ‘bullish or bearish divergences’ using oscillator type indicators. Obviously divergences are not going to be used to forecast in advance what day or week the market is going to make bottom or top. However, it is a forecasting method of sorts in that it can help the trader ‘anticipate’ whether the market is about to change trend. I personally find this analysis of great value and use if along with my other forecasting methods.

The point is, clearly understanding ‘divergences’ is considered ‘worth the trouble’ to even those who do not subscribe to the idea of forecasting market turns in advance as being possible. Those who have never analysed price action for ‘divergences’ are of course going to be skeptical that it is of any worth, until they put that skepticism aside by seeing how powerful that simple method is. The same can be said about other forms of market forecasting. And this is why it is ‘worth the trouble’ to investigate and learn.

If the goal of the trader is to get into a new market move as early as possible with the least amount of risk exposure and the greatest amount of profit potential, then it is ‘worth the trouble’ to learn all you can to make that happen. Market Forecasting is a practice that falls into that category.

Top 12 Internet Marketing Gurus Who Are Changing The World

Who are the top Internet Marketing Gurus that are putting out the best content and changing the industry?

It’s tough to discern the mediocre from the best, but there are a handful who stand out.

I’m sure I’ve left some top-notch players off the list, but in my opinion these 12 guys have dominated the digital marketing world and have helped me progress the most.

Top 12 Internet Marketing Gurus

1. Frank Kern

Blog – FrankKern.com

Arguably the best direct response and internet marketer out there.

Frank Kern is a legend to the internet marketing industry. His laid back style and unfiltered personality makes him a huge hit.

He was a broke door-to-door salesman who never finished college and lived in a single trailer.

After failing online for some time, he did keyword research and discovered a market of people wanting to teach their parrot how to talk.

So he hired a freelancer to write a book called, “Teach your parrot to talk,” and it became a HUGE success.

After that he never looked back and has done as high as $18 million dollars on a product launch.

2. Gary Vaynerchuk

Blog – GaryVaynerchuck.com

His start as an entrepreneur began at a young age when he setup lemonade stands around his neighborhood.

He would ride his bike and collect money from all the stands at the end of the day.

Then he moved onto selling baseball cards.

Eventually, he turned his Dad’s family liquor business into a multi-million dollar empire – Wine Library.

He’s high energy and loves the hustle.

Author of big hits: Crush It! and Jab, Jab, Jab, Right Hook.

3. Ryan Deiss

Blog – DigitalMarketer.com

Pronounced “dice”… Ryan is the founder and CEO of Digital Marketer, speaker, and consultant.

After graduating college, he only lasted 6 months at his first job before quitting and going all-in with his online business.

Now he serves thousands of products and services to thousands of customers in different markets and countries.

4. Russell Brunson

Blog – DotComSecrets.com

Russell is an internet multi-millionaire and leader of DotComSecrets.

He started his own business when he was still a student at Boise State University.

One of his first products was a DVD teaching people how to build a potato gun.

He took the skills he learned marketing that product and has transformed himself into an internet marketing guru.

Today, he teaches tens of thousands of people all over the world on how to start, build, and market their business online.

5. Darren Rowse

Blog – ProBlogger.net

Darren stumbled into blogging in 2002 and became hooked on expressing his thoughts, beliefs, and ideas on different subjects.

After working 3 jobs and blogging part-time as a hobby, he “accidentally” started a Digital Photography blog and discovered AdSense and the Amazon affiliate program.

At one point, he created as many as 20 blogs focusing in different niches and was able to go full-time in 2005.

Now he’s a go-to authority in the world of blogging at ProBlogger.net.

6. Pat Flynn

Blog – SmartPassiveIncome.com

Pat Flynn’s story is one of the greatest in the industry

Once upon a time, he worked a 9-5 job at an architecture firm and loved the work he did.

He started studying for an advanced degree, but was bored making notes and flashcards, so he decided to use a blog instead.

However, the economic crash in 2008 forced his company to let him go, so he had no job, a family to provide for, and a blog of architecture notes that didn’t seem relevant anymore.

Or was it…

He found out his blog was getting crazy amounts of traffic from other architectures who were studying for the same exam.

Long story short, he organized his notes, created a product from it, and sold it on his blog.

He made a killing.

Now he has a podcast, creates niche sites, and teaches others how to do the same.

7. Neil Patel

Blog – Quicksprout.com & KISSMetrics.com
Facebook
Twitter

Neil blogs at Quicksprout.com and is the co-founder of Crazy Egg, Hello Bar and KISSmetrics.

Neil was a first generation Indian in America and saw entrepreneurship all around him growing up. This rubbed off on him.

He tried many things growing up – selling burned CDs, reselling automotive part, and even going door-to-door selling Kirby vacuums.

Eventually he got into internet marketing and creating software that tracked and analyzed data for businesses.

He is now working on growing KISSmetrics into a billion dollar company.

His biggest words of wisdom, “You don’t have to be rich to be happy. You just need to love what you do.”

8. Rand Fishkin

Blog – Moz.com

Ever heard of Moz? Yes, well it’s time to meet the owner of this awesome blog.

Rand reigns over the search engine optimization domain in the internet marketing world.

He started by lurking on the major SEO forums, and now he’s an addict of search and social on the web.

Moz initially started in 2002, and after a decade it has turned wildly successful.

9. Seth Godin

Blog – SethGodin.com

Seth is quite an authoritative figure in the online marketing world.

He is an American author, entrepreneur, marketer, and public speaker.

He stresses over the need of having an honest marketer and consumer relationship in order to possess an effective marketing style.

He is the author of 16 popular books including Purple Cow and All Marketers Are Liars.

10. Mark Hoversonmark-hoverson

Website – LifestyleDesignNetwork.com

Name almost any authority figure in the internet or network marketing industry, Mark Hoverson has probably worked with them.

From broke, qualifying for welfare, and having neighbors buy his family groceries, to earning over $10,000,000 (yes, million) in 5 years.

He is a master at direct response marketing and founder of many entrepreneurial movements, such as the Lifestyle Design Movement and LIMITLESS, a program designed to build up young entrepreneurs.

11. Matt Lloyd

Blog – AskMattLloyd.com

Matt built his own startup company, MOBE, out of his bedroom in Perth, Australia which has gone on to do over $50 million in revenue and has over 100 staff employed around the world.

He made his first million online at the age of 25 and is now an 8-figure earner who runs the most premier home business company in the online marketing space.

On his blog, he answers daily questions from internet marketers on how to start, run, and grow an online business.

12. Eben Pagan

Blog – EbenPagan.com

Eben is an American entrepreneur, author, and speaker, best known for teaching dating advice under the stage name – David DeAngelo.

He’s widely known for his brand Double Your Dating, but he has started 10 successful businesses from scratch.

He teaches personal productivity, business strategy, marketing techniques, money psychology and wealth creation on his website.

Content Marketing

When it comes to content marketing, it means sharing of the public and media content across different platforms and websites. This leads to traffic on a website, and a business may thrive much gradually. The content or information can be presented in different forms such as text, infographics, videos, case studies, photos, news, e-books and white papers.

History:

The term ‘Content Marketing’ was used in 1996 for the first time. This happened when John. Foppedahl had led a roundtable conference of journalists at the American Society for Newspaper Editors. Then in 1999, an author called Jeff Cannon wrote that content marketing is about content that provides the end users with the information which they seek.In recent years with the addition of advanced mobile phones, content marketing became more prominent than other mediums combined together.

Content marketing is a continual process which is integrated with the overall marketing strategy and focuses on owning a particular media rather than renting it.

Challenges when executing Content Marketing

With every planning or strategy, there are some challenges. A firm or an organization has to be prepared and come up with good strategies to overcome different challenges. A few types of challenges which may occur for businesses are mentioned below.

1. Insufficient Resources:

It is a fact that producing content is easier than producing a really high quality content. Producing high quality content means hiring qualified writers. For small businesses, content writing is not an uphill job and they can inspect the marketing efforts without much hassle.

But in order to produce a great content consistently, many factors or issues are to be addressed. One issue is time, and it becomes a big barrier in content marketing. Secondly, there is an issue of budget and many big businesses lack sufficient budget to hire a professional writer or team of writers in order to produce unique and excellent content for marketing purposes.

2. Tough Competition:

Whether a business owner is blogging about his IT business or crafts business, others are also doing the same to attract the attention of the audience.

This challenge becomes difficult for companies to cope and manage. As the competition intensifies, unique and great content requires much time and money.

Apart from the competition, the expectations of the readers also become high and they look for engaging and unique content. This means that coming up with truly good and exceptional content on regular basis and with consistency is a successful marketing strategy.

3. Changing Trends and Paid Promotion:

The content landscape is transforming at a quick pace. Most companies are resorting to paid promotion as much as they can. Though different platforms exist for the publicity and promotion, the emergence of social media platforms such as Twitter, Facebook, Google+, Tumblr and LinkedIn attracted a lot of business owners and they adhere to them. All these platforms provide advanced means to segment readers and to reach the targeted type of groups at the affordable price.

Thus, greater stress is being applied on paying for the content to get placed ahead of other businesses in the same industry.

How to manage Content Marketing through Strategies

1. Determining Objectives for Content Marketing:

You can start addressing the following questions and determine your objectives.

- Why am I doing it?
- What content most work for the business?
- How can I attract awareness?
- How leads are generated?
- How customers show confidence?

Understanding these points is a professional start to an overall content marketing plan.

2. Determining the distinguishing aspect of your content:

To understand your identity which sets you apart from your competitors, you may address the following questions in this regard.

- What sort of content marketing program distinguishes you?
- With so much valuable content out there, what value can you deliver?
- Are you able to spread your own label?
- Are you motivational?
- What is the main purpose of your content marketing program?

3. Evaluating the Content Marketing goal:

If your goal is to attract awareness, then evaluate your metrics. You can check the four categories of content marketing metrics as a measurement framework that seriously matters.

4. Identifying Your Target Group:

The objectives apart from metrics describe the target group for you respectively. Reaching audience or readers within the target group is the key factor.

5. Researching the needs of audience:

It is pertinent to know what the audience is expecting from you. You can use social media platforms and search engines to understand the needs and information about your customers. Moreover, you can discuss with customer service personnel about the interaction with customers.

Then, you can easily organize the steps of your plan and the funnel stage to map out the desired content or information.

6. Content marketing execution plan:

By using customer conversations, you are able to determine the effective content patterns. Depending upon the funnel stage, you can understand where and in what manner your audience receives the information. Thus, you can build a plan for content marketing that gives you the idea what content to write on the daily, weekly or monthly basis.

7. Amplifying the Content Plan:

Apart from content writing, you can amplify your content or market your individual marketing plan. In this regard, social media websites enable you to recognize and identify the customers and employees in addition to influencers.

Why Is It Recommended to Hire Marketing Agencies?

An excellent marketing agency would facilitate businesses, small-mid-large to grow more rapidly and relieve the stress for the business owners or entrepreneurs who own some or the other business. Nearly every single business owner wish his or her company to develop – to make more sales, to augment into new or different industry segments, and to merchandise in new ways that helps in gaining high conversion rate and ROI. If you are a businessperson looking to hire a print marketing agency do not forget to gauge research a little before you hire one.

Since hiring an advertising agency, isn’t something to consider joke You must spend some time to get appropriate information about the agencies you decide to work with and what precisely would be the scope of their work. This is indeed a big decision and you must not start a relationship with an agency without researching about them thoroughly. These are a few of the questions you will need to answer to make a decision whether to administer in-house PR and marketing activities or to outsource. However, let’s take a glance at the perks which you can avail by hiring a reputed digital marketing agency.

Why should you hire a specialized marketing agency?

Answers of these questions will help you decide whether partner an advertising agency or not.

Question #1 Do you have any monetary benefits?

The first and the foremost advantage of choosing to hire an agency instead of an in-house team is the fiscal benefit. You bear no workforces expense means so, you are eradicating one of a huge overhead expense that is incurred by additional staff. It becomes a plain sailing for you to pay out a flat fee for certain services provided by marketing agencies. The agency will employ specialists who would be working on your account, and these experts can bring in fruitful results of the marketing plan or campaign.

Question #2 Do you have experience and expertise in-house?

Basically, marketing agencies have deep knowledge of their industry and business verticals and are well- established that a non- marketing graduate might not have. One of the chief benefits of selecting an agency rather than a full-time employee is the matter that a full team would work on your campaign to make sure that your goals are achieved. Every team member has different background and skills which they utilize in your marketing strategy. They would make use of diverse marketing techniques and tactics to magnify your reach into your target market. Furthermore, by letting the marketing agencies perform on your sales strategy, you will have sufficient time to focus on catering the clients already on your list.

Question #3 Do you have the professionalism of an advertising agency?

Let’s accept the truth that marketing is considered amongst one of those professions where all and sundry thinks they can do it. But often fail. If your business is deprived of a skilled marketing expert in-house you are left with only alternative and that is to partner a marketing agency. There are a lot of agencies, but select the one that adheres to a professional code of conduct that will ultimately give you greater peace of mind.

Question #4 Are you more creative than a dedicated marketing agency?

Generally, marketers should have an imaginative & artistic approach and be able to think transcendental. To put it simple, some business persons simply are not adequately ingenious to manage their own marketing strategy. If you are dubious that you cannot wear the creative hat, connect with an agency to wear it for you.

Thus, hiring a marketing agency could be one of the judicious decisions you will ever make. Now, keep your expenses low, manage other activities, and allow specialists to take control of your marketing campaign.